Recently, I’ve been struggling with the price point of our catering menu. Why? At City Seeds we’ve set out on a path to make high quality and healthy food. What does this mean? For us, its selling food that is chef-inspired, selected using the best of the best in terms of products and ingredients sourced locally when possible. Sounds good, except that this just seems to drive up price.
Our goal at City Seeds was never to become exclusive. In fact, one of our value statements is the exact opposite: inclusive, of business, people, and opportunity. We are a social enterprise, and our mission is to hire and train those with barriers to employment in Baltimore. On a grander scale, we aim to grow the local food economy by being actively apart of it. How is it then that our catering menu only targets those in major corporations, at the top, that can afford a gourmet boardroom lunch experience?
To examine our real challenge at City Seeds further, please read my whole post on Linkedin